The process of transmitting and receiving ideas, information, and messages.
Where would we be without it? Communication is a huge part of our everyday lives and culture. We understand each other better and know about each other more. In a diverse society it is equally important to consider the perception that symbols and words play in different paradigms and fields of understanding. What may be benign to one person may be inflammatory to another. It does happen frequently that the message’s meaning may be lost or tainted by improper or unresearched usage of vocabulary and symbols. It is crucial that the end target group is considered carefully, not only to carry the intended message as directly as possible, but also to be aware of the individual’s history, culture and understanding.
As an agency, we pride ourselves on our versatility. Whether your needs are corporate or fun, illustrative or photographic, whatever your market’s age, gender or income group, we possess the tools to talk to them. We will never restrict ourselves to one school of design, one style. We know that we are in the business of communication, and everyone talks a different language. Of course, there is one set of principles that we instil in every piece of work that leaves our agency…