Project: Rohm & Haas Diary
Agency: Disturbance Design DBN
Co-conspirators: Richard Hart & Noel Pretorius
Rohm and Haas wanted a quirky way to portray their product line. What was created was a a diary with fictional DIY projects that could ‘feasibly’ be done and at the same time highlighted the products’ unique characteristics.
There were 4 diaries created – one for each quarter. And went on to be awarded a Gold Craft Loerie.